A logo by definition is, ‘a symbol or other small design adopted by an organisation to identify its products, uniform, vehicles, etc.‘
Logos are so significant and to me, it symbolises more than just my work. It symbolises me.
Over the course of Teecaake, I have taken the liberty of designing my own logos and they have progressed and evolved with time as I have. And there is no doubt, they will continue to do so in the future.
Teecaake logo, March 2016 – June 2018
Teecaake logo, June 2018 – present
Along my journey, I have also had the fortune of designing other people’s logos for their blogs/sites/brands.
My most proud logo achievement other than my own is the one I designed for my friend, Pauline, who is the owner of an incredible blog, www.pawlean.com.
When designing a logo:
- Ensure simplicity. You don’t want to add too much detail because often, logos are downsized and the details won’t show up – instead it will make your logo look crowded and complex.
- Use clean bold lines. You want your logo to be recognisable just from the shape.
- Find a symbol that represents your brand. Often, this can be you/someone associated to your brand. (This is where I come in and can design your logo for you!) Symbols work really well as icons where your full logo isn’t visible.